CANALSAT

PRESS CONFERENCE
2011

For the launch of the brand new logo of Canal Sat and its program guide Eureka, I Love Events orchestrated a huge press conference that has brought together program directors, anchormen, retailers, … The agency has imagined a 360° immersion in pictures, screens reflecting off the floor and ceiling mirrors, recreate Canal Sats signature cube design. A press conference coming from the 4th dimension: the screens disappear, revealing the new logo and demonstration spaces.