For the first time, I Love Events organized the product launch of a lineup of 96 lipstick colors for Sephora. 150 fashion bloggers and influencers were invited especially for the occasion.
In the heart of Paris, a fabulous pop-up store was dedicated to this glamorous evening. Plenty of beauty animations and entertainments gave rhythm to the evening.
All the participants discovered and tried the new shades of lipstick, before posting the result on social networks. Thanks to tricks imagined by the love team, the party was a success due to the numerous tweets, pictures, stories and status…